About us 

Sow: A fresh take on fresh juice.  Video by Harry Yuan.


Luisa Alberto  With 10 years of experience working in the bay area food scene, including alongside a successful pop-up chef and renowned specialty coffee roaster, somehow a specialty pop-up juice bar seems like a natural progression. Sōw was born out of a desire to enjoy and showcase a fresh take on nature’s bounty.

Derek Castro  After many moons researching, developing, brewing and training others in the art of coffee, Derek is putting his creativity and thirst for knowledge into sourcing organic and heirloom produce from local farmers and conjuring seasonal concoctions of the juice variety.

check out our kickstarter video to see how it all began

Press links

Food Network, Juice Across America, October 2014

Departures, The Next Generation of Juicing, October 2014

Food Republic, Juicing: A Business Made for California, June 2014

Zagat, Ferry Plaza Farmers Market: The 10 Best New Bites, April 2014

Zagat, 8 Rising Star Bay Area Food Artisans, April 2014

Well and Good NYC, December 2013

 7X7, November 2013

Refinery 29, November 2013

Real Talk Real Food Podcast, October 2013

Square Dogpatch Small Business Panel Video, May 2013

CHOW, May 2013

Sous Style, April 2013

The Vivant, April 2013

Liza America’s Host Blog, April 2013

CUESA, March 2013

7×7 SF, February 2013

Serious Eats, December 2012

Best of the Bay – Best Fresh Squeezed Flights, July 2012

Small Food Business Entrepreneur Spotlight, July 2012

Daily Candy, June 2012

The Bold Italic, June 2012

7×7 SF, May 2012